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Went to the Aussie Rules last Saturday (good game that Port Adelaide won by a point with virtually the last kick of the match from a narrow angle). Lots of Aussie youth there thought it would have been worth an ad in a pretty skimpy programme or Cowgirls (or hush - volunteers) handing out flyers at the game.
Silly idea really!
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Marketing aimed at transient antipodeans, especially fans of Aussie Rule, is an even bigger blind alley than that advert by the bogs in Wimbledon shopping mall. Marketing should be aimed at potential customers. Targeting TW postcodes would be a start.
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| This thread seriously risks waking our very own exiled Balrog from its close-season hibernation  |
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| Quote Paddock Punter="Paddock Punter"Went to the Aussie Rules last Saturday (good game that Port Adelaide won by a point with virtually the last kick of the match from a narrow angle). Lots of Aussie youth there thought it would have been worth an ad in a pretty skimpy programme or Cowgirls (or hush - volunteers) handing out flyers at the game.
Silly idea really!'"
Maybe Gus has forgotten where the Oval is?
Quote Paddock Punter="The Chronicler of Chiswic"This thread seriously risks waking our very own exiled Balrog from its close-season hibernation
'"  |
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| Quote gutterfax="gutterfax"Maybe Gus has forgotten where the Oval is?
'"
I bet they've forgotten where he is. |
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That reminds me - it's Christmas day six weeks next Tuesday  |
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How many weeks to the first game against the neighbours?
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| Quote Cowgirl Nostalgist="Cowgirl Nostalgist"I bet they've forgotten where he is.'"
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I wish we were taking an otr game to the Oval.
We should have a marketing campaign that highlights the players and their origins. That way the northerners and aussie/nz rl fans in London would feel a connection with our club, in the case of antipodeans thats something other pro sports in London simpy dont have, and in the case of northerners it may tempt them to put their club loyalties to one side and give us a go. With so many local lads in the side too there's no reason not to emphasise them too.
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| Quote Tre Cool="Tre Cool"I wish we were taking an otr game to the Oval.
We should have a marketing campaign that highlights the players and their origins. That way the northerners and aussie/nz rl fans in London would feel a connection with our club, in the case of antipodeans thats something other pro sports in London simpy dont have, and in the case of northerners it may tempt them to put their club loyalties to one side and give us a go. With so many local lads in the side too there's no reason not to emphasise them too.'"
how about asking our neighbours in first....the good citizens of Twickenham before we ask anyone else in London? Not saying that the idea above doesn't have merit, but the impression I get from TW2 towers iseverything is being done on a shoe string.
FWIW, I would invite all those "new" fans who attended the 2 otr games to a game at the stoop with free coaches laid on.......that would be an investment worth the money,especially if youdoubled it up with free entry to anyonewith a TW postcode (proof of address needed....collect the data).... |
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